How Music Influences Your Taste in Wine

Posted: August 22, 2012 in Daily Life, Other
Tags: , , , , , , ,

Choosing a good wine for a dinner party can be a complicated decision. There are the simple questions, the color (red, white, or blush) that your guests will enjoy and the type of wine (a nice Pinot Noir or Chardonnay) they would prefer. Then there’s information about the vintage and origin of each particular bottle that you consider. Then you need to know if you should chill it beforehand, and exactly how long you should let it breathe before serving it. Or, if that all sounds like too much work, you can always scratch the search and concentrate on your background music.

Our perception is influenced by multiple senses. In the matter of wine, one study has suggested that our perception of flavor can be influenced by the music we listen to as we drink. Researchers asked participants to sample wine while listening to different styles of music, including Tchaikovsky, Orff, and Nouvelle Vague. The songs they played had already been rated on their characteristics by a separate group of participants, who judged the music on scales of “powerful and heavy,” “subtle and refined,” and “zingy and refreshing.” Those who sampled the wine while listening to Tchaikovsky were more likely to judge the wine they were drinking as “subtle and refined,” while those who were listening to Orff and Nouvelle Vague were likely to judge their samples of wine as “powerful and heavy” and “zingy and refreshing.”

After reading about studies like this one, you have to ask the obvious question–what would wine taste like when paired with The Chemical Brothers?

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Comments
  1. Hause says:

    Does this only affect our taste and perception of wine? Or do you think this applies to any food? Thanks for sharing.

  2. I would imagine! I would bet, though, that it’s easier to see this sort of effect with a product like wine, because many people don’t have an exact expectation for what it will taste like before they try it, unlike, say, garlic fries, whose taste is easier to predict. What do you think?

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